Barb has a background in marketing, including seven seasons as the Marketing Director for a nationally known Shakespeare Festival. As a marketing professional, Barb wrote content for newsletters and brochures as well as the scripts for both television and radio commercials. She has written press releases, grant applications and feature stories for promotional purposes.
After leaving her position in marketing to become a stay-at-home mom, she kept her writing skills honed by creating the written publicity content for her county’s Relay for Life chapter, the local P.T.A. and her town’s M.O.P.s (Mothers of Preschoolers) group. Barb has been a full-time freelance writer for more than a decade now, providing content for various sites.
As a professional copywriter, Barb shares her expertise in multiple fields such as real estate, visual merchandising, automotive, DIY, health, entertainment and travel as well as lifestyle topics that include cooking, recipes, weddings, beauty, family and parenting. Barb also has written product descriptions for different industries that include fashion, home goods and jewelry.
Barb Hopkins is a U.S.-based writer with more than 20 years of writing experience.